The challenge
- • Legacy site with unclear service differentiation and scattered messaging.
- • Little local SEO structure (locations, service intent pages).
- • Heavy images slowing mobile load times.
- • Contact flow lacked a clear primary CTA.
Project snapshot: Reef Cleaning Company
Reef Cleaning Company provides eco-safe pool and waterfront cleaning for residential and commercial clients in South Florida. The goal was to clarify services, improve local search visibility, and turn site visits into qualified quote requests.
What we delivered
- • New site architecture with service and location sections.
- • SEO-friendly content hierarchy and metadata.
- • Performance optimization (compressed images, lazy loading).
- • Lead-ready form with tracking-ready CTA placements.
- • Mobile-first redesign with a consistent visual system.
Stack / approach
- • Gatsby + React build with reusable sections.
- • i18n-ready content structure (EN/FR/ES).
- • Core Web Vitals focus and performance budget.
- • Lightweight forms with spam protection.
- • GA4/GTM baseline events.
Results / outcomes
- • Faster load and smoother navigation on mobile.
- • Clearer service messaging and stronger conversion path.
- • Lead-ready inquiries with cleaner analytics signals.