Project snapshot: Chester Court

Chester Court is a landmark 1920s co-op building. The project focuses on delivering a modern, elegant website that highlights the building’s character, amenities, and key resources (photo gallery, floor plans, historic documents) while keeping content clear, fast, and easy to review by the board.

Explore SEO serviceContact / Request an audit

The challenge

  • • High-resolution images were incomplete/inconsistent, requiring placeholders and careful staging reviews.
  • • Key sections (Amenities, Photo Gallery, Floor Plans, Historic Documents) needed a clearer structure to avoid confusion and dead ends.
  • • Brand assets required cleanup (e.g., logo transparency) to preserve intended design effects.
  • • Image-heavy pages needed performance optimization to keep load times fast without losing quality.

What we delivered

  • • Restructured site navigation and page layout to make core sections easy to find and review.
  • • Implemented dedicated experiences for Photo Gallery, Floor Plans, and Historic Documents with improved presentation and usability.
  • • Integrated received historical imagery and prepared a consistent system to replace placeholders as new assets arrive.
  • • Optimized media delivery (responsive images, compression strategy) to improve perceived speed and clarity.
  • • Built a clean CTA and contact pathway for inquiries, with copy structure designed for clarity and board approvals.

Stack / approach

  • • Gatsby/React build with Tailwind styling.
  • • Component-driven layout for galleries, documents, and floor plan sections.
  • • Performance tuning for image delivery and font loading.
  • • Form handling for inquiries/contact flows.
  • • SEO foundations (semantic structure, metadata-ready content).

Results / outcomes

  • • Improved wayfinding across key resident and board-focused sections.
  • • A more cohesive, premium visual system aligned with the building’s character.
  • • Faster, more reliable image-heavy pages with a clear workflow to swap placeholders for final assets.

Internal links

SEO serviceWeb design & developmentPortfolioContact